We’ve been keeping tabs on all the emerging HTML 5 animation technologies that are touted to replace Flash, at least in the online marketing creative field.
Adobe Edge and Tumult Hype are the current leading apps in HTML5 Animation. Hype is what we have adopted here at Wukomi and although personally I prefer it over the current version of Adobe Edge, I think it will be left in the dust by Adobe within a year. Hype is definitely robust and innovative but the sheer development clout and dominance Adobe wields means it will either buy out and absorb Hype or just smush it like a fly.
The above MPU 300×250 pixel is a HTML5 banner example which was created in Hype. Development time was about 4 times longer than a similar ad made in Flash but we learnt a lot about how to animate with HTML5 and the limitations of it right now.
One big benefit for advertisers that HTML5 ads seem to have over Flash is that it will be more or less impossible to block a HTML5 ad…good for online marketers but bad news for most of the internet public!
And although most of the hype around HTML5 ads is focused around the mobile device compatibility and interactive rich media ad spots, I reckon it will play havoc with the online mobile navigation experience while the standards and practices evolve.
Contact us for your HTML5 Banner Advertisement project. We will be adding more HTML5 banner examples as we create them.