Bimbo hot dog buns packaging

This packaging for Bimbo Hot Dog buns is really smart. After a few years living in Spain, the brand name Bimbo has lost it’s comedy appeal.

Skateboard and Cool Paraphernalia

No Skateboard.

Attitude: Bad Boy or Certified Whack?

These jovial young adults are friendly but with no major attitude.

Artistic Merit

Brilliant. Top Marks for Artistic Merit.

Wukomi Wrap up

This is a brave and bold move from Bimbo. Instead of a cool skateboard dude they went with genuinely appealing young adult / teenagers. And it really works. They look attractive, healthy and not condescending or patronising which is tricky to pull off. 

See here for the Introduction to the Cool Skateboard Dude Quest and an explanation of the grading system.

Omino Bianco Packaging

Okay so this one isn’t really aimed at kids, probably aimed at women over 50 but it caught my eye…The faceless character reminds me of the little drug runners from HBO’s The Wire. They always wore plain white t-shirts.

Skateboard and Cool Paraphernalia

No Skateboard.

Attitude: Bad Boy or Certified Whack?

8 year old drug dealers? Bad Boys to the max.

Artistic Merit

The rendering of the soap block is beautiful.

Wukomi Wrap up

This is just wrong. Little back dudes from Baltimore used to sell soap.

See here for the Introduction to the Cool Skateboard Dude Quest and an explanation of the grading system.

La Fuensantica Spanish Lentils

Skateboard and Cool Paraphernalia

No Skateboard but check out the crowns and sceptre.

Attitude: Bad Boy or Certified Whack?

The ORIGINAL Bad Boy…baby Lord Jesus.

Artistic Merit

This packaging design just jumps off the shelf. Regardless of your religious views you can’t deny the power of this.

Wukomi Wrap up

Where else but Spain would you find the Virgin Mary and Baby Jesus adorning a pack of lentils?

See here for the Introduction to the Cool Skateboard Dude Quest and an explanation of the grading system.

This company, La Ibense de Bornay has been around since 1892 so it’s not surprising that they want to ‘stay fresh with the kids’

Skateboard and Cool Paraphernalia

Nice. We have a skateboard, baggy urban trouser and headphones,

Attitude: Bad Boy or Certified Whack?

Certified Whack. The thumbs up sign is the death knell for any street cred it may have had.

Artistic Merit

I like how it’s exactly clear if its a boy or a girl but it’s a little stiff and I find the trippy background a bit queasy.

Wukomi Wrap up

Meh. Very contrived and false. Even the the lettering is lifeless and flat.

See here for the Introduction to the Cool Skateboard Dude Quest and an explanation of the grading system.